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Google Alerts for Websites and Your Brand

This is an article about managing your brand or finding out who is mentioning your name on the Internet.  Have you ever wondered how to find out if someone on the Internet is talking about you, your company or brand?  They could put your name on their own website, blog, company page or online newspaper.  This is a free easy tool to search peoples comments and articles!

Google alerts does this FREE, if you click on the link http://www.google.com/alerts this takes to you their alert system, the alert system gives you a set of very simple options to choose from e.g. as-it-happens, daily, or weekly updates on the text you type in.

Rusola using the best of google website alerts

Rusola’s recommendation would be to monitor website alerts weekly and if the worst comes to the worst and you are overwhelmed with alerts, then create a free google email and put the website alerts to this address.  We suggest the following to alert on:

Search website Mentions

  • Company name or alert needed
  • Brand name misspellings
  • URL misspellings
  • Domain name or website name
  • Domain name or website misspellings

If you are comfortable with managing these alerts then you could expand your alerting and get to know what your competitor is doing on website mentions, so for example you could set up the following search suggestions:

Competitor Search Alerts

  • “Competitor name”
  • Competitor name misspellings
  • URL misspellings
  • “Domain name” website
  • Domain name or website misspellings
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A real UK Yorkshire based web design company. Contact us on 0843 2899 150 for a quote. We specialise in small to medium business websites covering brochure, eCommerce and social media management. Our typical package costs £200 which covers hosting, design, email services and search engine entries.

This article was written by: Rusola Web Design

A real UK Yorkshire based web design company. Contact us on 0843 2899 150 for a quote. We specialise in small to medium business websites covering brochure, eCommerce and social media management. Our typical package costs £200 which covers hosting, design, email services and search engine entries.

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